From Customer Problem to Market
One day. One real challenge. Your team works the complete innovation workflow, from Customer Problem to Value Proposition, Business Model, Go-to-Market and Experiments, and learns exactly where AI augments the team at every step.
Thursday 29 October 2026 · 09:00 to 17:00 CET · 40 seats
1 Day
09:00 to 17:00 CET
8 to 24
Participants, in teams of 3 to 5
Miro + AI
Every template included
1 Real Challenge
Yours, not a case study
10 Artefacts
A complete blueprint
90 Days
An installation plan to take home
Six moves, one continuous workflow
Every session hands something to the next. Nothing is left as a loose exercise.
01
Find the Problem
Start with the right Customer Problem, not with an idea. AI becomes the Problem Challenger that asks what you are assuming.
See the programme02
Understand the Customer
Map the workflow the problem lives inside, from Trigger through to Repeat, and find where value is really created.
03
Create Value
Design a testable Value Proposition, then let AI attack it before the market does.
04
Build the Model
Connect the proposition to how you create, deliver and capture value.
05
Take It to Market
Turn the proposition into a Go-to-Market hypothesis you can actually run.
06
Test and Install
Convert assumptions into experiments, and leave with a 90-day plan for making it stick.
What you walk away withWe are not teaching people how to use ChatGPT
We are teaching teams how to redesign innovation around human and AI collaboration.
You bring the challenge
Teams work a real customer, business or innovation challenge for the whole day. You leave with progress on it.
AI as a collaborator
AI plays Problem Challenger, Value Proposition Challenger and devil’s advocate. Humans keep the judgement.
One connected workflow
Customer Problem, Customer Workflow, Value Proposition, Business Model, Go-to-Market and Experiments, in one line.
Teams of three to five
Small enough that nobody hides, large enough for real disagreement.
Every template provided
The Miro board, the AI workflow and all Augmented Collaboration canvases are set up before you arrive.
Ends in a plan
The last session is a 30-60-90 day installation plan with owners and a review date.
Humans + AI = Augmented Collaboration
Humans bring creativity, empathy, context and judgement. AI brings speed, scale, synthesis and challenge. The whole day is built on putting the two to work together rather than choosing between them.
Thursday 29 October 2026
Take one day. Change how your team innovates.
€795 per participant · 09:00 to 17:00 CET · 40 seats · Miro, AI and every template included.