The Collaborative
Operating System
For Innovation

A new way to lead, collaborate and innovate.

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Co-created by 250+ AI and business experts across the globe
About the book
What is Augmented
Collaboration?
250+
Co-creators worldwide
4
Expert authors
320
Pages of insights
1
Operating system for innovation

Augmented Collaboration is a guide to the most important shift happening inside organisations today. The way teams work has not kept up with the way technology has evolved, and the cost of that gap is showing up everywhere: slower decisions, stalled projects, and ideas that lose their edge long before they reach the customer. This book offers a way out. It introduces a new model of working where humans and AI move in sync, where insight becomes action faster, and where collaboration finally feels as fluid as the challenges it is meant to solve.

Built on years of work with leaders across industries and shaped by a global community of more than 250 co-creators, the book delivers a complete system for innovating in the AI era. You will learn how to align your teams around the right Customer Problems, design Value Propositions that resonate, and run a continuous experimentation loop that turns uncertainty into momentum. From the first workshop to the enterprise-wide rollout, every chapter is designed to be used, tested, and applied within your own organisation.

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What we offer
01

The Book

Two hundred and forty pages of frameworks, visuals, and real-world stories that show you how to lead innovation in the age of AI. It is the kind of book you will mark up, return to, and keep on your desk for years.

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02

Training

Go beyond the book and experience the system in action. Our training brings the frameworks to life through hands-on workshops, live exercises, and the kind of guided practice that turns ideas into instinct.

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03

Speaking

Bring the energy and insights of Augmented Collaboration directly to your audience. The authors deliver talks that challenge thinking, spark conversation, and leave teams ready to work in entirely new ways.

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The authors
Written by Practitioners

Four experts at the intersection of AI, strategy, and organisational transformation.

Patrick van der Pijl
Patrick van der Pijl
Business Model Innovation and Strategy Leader

Patrick is the founder and CEO of Business Models Inc., a global strategy and innovation firm. He is the producer of the international bestseller Business Model Generation and co-author of Design a Better Business and Business Model Shifts. For more than two decades he has helped organisations around the world rethink how they create, deliver, and capture value.
Patrick Kooij
Patrick Kooij
Strategy, Marketing and AI Specialist

Patrick is a marketing strategist, author, and trainer focused on the meeting point of strategy, innovation, and AI. He is the author of Handbook of Management Models and co-author of multiple titles on smarter strategy and modern marketing. He works with professionals and teams to turn complex theory into tools they can apply immediately.
Alex Knezevic
Alex Knezevic
VP of Professional Services and Innovation, Miro

Alex is an executive with deep expertise in collaboration, analytics, and AI transformation. With over 20 years of leadership experience across Miro, Salesforce, and Tableau, he helps global enterprises adopt new technologies, embrace new ways of working, and turn innovation into measurable impact.
Liam van Schalkwyk
Liam van Schalkwyk
Brand Architect and Visual Storyteller

Liam van Schalkwyk has spent more than two decades working in design, building a through-the-line career across multi-award-winning agencies that spans brand, campaign, and content. He does not see himself only as a designer, but as a narrative builder, someone who creates work that does not just sell, but tells stories that land, linger, and carry meaning.
Maik Dütemeyer
Maik Dütemeyer
Student at the University of Applied Sciences

Maik joined the project while completing his Bachelor of Science at the Hamburg University of Applied Sciences, where he studied International Business. His sharp analytical thinking and grasp of innovation strategy earned him a place on the author team, where he helped shape both the ideas and the energy behind the book.
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