News

Breaking the silos
Most work in modern organizations does not get done. It gets shipped. Documents move between departments. Meetings stack on meetings to repair the misalignment those documents created. Half a working... Read more...
What is Augmented Collaboration?
Most teams use AI the way a carpenter uses a power drill: as a faster version of what they already had. Augmented Collaboration is something different. It is what happens... Read more...
Meet the Value Proposition XL
For years we taught the Value Proposition Canvas. We swore by it. But every time we ran it in a workshop, the same problems kept showing up. So we rebuilt... Read more...
How we cracked the code on the Value Proposition Canvas
The breakthrough was not about adding more boxes. It was about making the connections between them visible. Eight boxes. Seven verbs. One unbroken chain that reads in both directions. Here... Read more...
The Linear Trap: why most innovation efforts fail before they reach the customer
Most innovation efforts fail before they ever reach the customer. Not because the idea was bad. Not because the team lacked talent. The trap is structural, and the way most... Read more...
Stop falling in love with your solution. Start with the problem.
Ask the next five people on your innovation team to write down the customer problem they are working on. You will probably get five different answers. That gap, between teams... Read more...
Why "innovation" is losing its power, and what companies are asking instead
Something has been quietly shifting in the conversations we have with leadership teams. The word "innovation" has come to mean unknown outcomes, projects that take too long to monetise, and... Read more...
Why we published our book before it was finished
We made a decision that goes against everything traditional publishing teaches. One print run of Augmented Collaboration. 500 copies. 250 to the co-creators of the book. 250 on sale to... Read more...
Why we renamed our book from Create the WOW to Augmented Collaboration
For most of the past year, the book had a different name. Create the WOW. The title came from the Kickstarter, described our method, and felt honest enough as a... Read more...
Why the Value Proposition Canvas needs to evolve
For years we taught it, ran workshops with it, and covered walls with it. And it still works. But the longer we work with the Value Proposition Canvas, the more... Read more...
How this book started with a Kickstarter
Most business books start in private. We started this one on Kickstarter. In 50 days the campaign for Create the WOW closed at 143% of its goal, with 221 backers... Read more...