Four practitioners at the frontier of AI, collaboration, innovation, and organisational transformation.
Patrick
van der Pijl
CEO and Founder, Business Models Inc. | Author, Speaker, Strategist
Patrick van der Pijl is one of the world's leading voices in business model innovation, strategy, and design thinking. As the founder and CEO of Business Models Inc., he has spent more than two decades helping organisations across industries rethink how they create, deliver, and capture value in a changing world. He is the producer of the international bestseller Business Model Generation, co-author of Design a Better Business and Business Model Shifts, and a sought after keynote speaker on stages around the globe. His work combines visual thinking, practical tools, and strategic insight to help leaders move from complexity to clarity, and from ideas to impact. With Augmented Collaboration, Patrick brings his frameworks into the AI era, showing how teams and technology can finally work as one. He lives in Amsterdam with his wife and son, and continues to champion a future where innovation is collaborative, human centred, and fast.
Patrick Kooij sits at the meeting point of strategy, marketing, and AI, and has spent his career helping professionals and teams turn complex theory into tools they can actually use. He is the author of Handbook of Management Models, co-author of Handbook of Strategy and Marketing Models, and the driving force behind 9 Steps to Smarter Strategy with AI and The Complete Marketing Method NIMA A-B-C. As co-owner of Marketinglandschap, he designs and delivers programmes that sharpen the way modern marketers think, decide, and build. He also serves as Strategic Technical Product Manager at KenterGroendus, where he applies the same principles to real world innovation. With Augmented Collaboration, Patrick brings his deep knowledge of strategy and AI into a single framework that helps organisations create value faster. He lives in Utrecht with his wife and two daughters, and continues to teach, write, and train teams ready for the next era of work.
Strategyis only powerful when people can actually use it. My job is to make thathappen, faster, and with AI on the team.
ALEX
KNEZEVIC
VP of Professional Services and Innovation, Miro
Alex Knezevic is an executive with more than twenty years of experience leading collaboration, analytics, and AI transformation inside the world's largest organisations. As VP of Professional Services and Innovation at Miro, he helps global enterprises harness emerging technology, adopt new ways of working, and turn innovation into measurable business outcomes. Before Miro, Alex held senior leadership roles at Salesforce, Tableau, and several SAP consulting partners, where he built and scaled the teams responsible for delivering analytics and digital transformation programmes to Fortune 500 clients. He holds an Executive MBA from the University of Georgia and a degree in software engineering from Kennesaw State University. With Augmented Collaboration, Alex brings the operator's lens to the conversation, translating the realities of enterprise scale into a system any team can install. He lives in Atlanta with his wife and three children, and is passionate about helping leaders make innovation a daily practice, not a quarterly event.
AI is not what changes your organisation. The way your people work with AI is.
Dom
Katz
Ways of Working Lead at Miro
Dom Katz is on a mission to make work better. As Ways of Working Lead at Miro, he helps one of the world's most collaboration-obsessed companies practice what it preaches, especially now that AI is in the room. He brings over a decade of experience, including time at Atlassian, to a simple but stubborn question: how do teams actually think, decide, and build together? A regular voice on the future of work, his argument is deceptively simple: we built the most powerful collective-intelligence machine in human history, and immediately used it to work in more isolation. There's a better way.
He hosts How We Work, a podcast on the intersection of AI, collaboration and change, and writes about what it takes to leverage human and artificial intelligence. He lives in Amsterdam with his wonderful wife and three children.
We built the most powerful collective-intelligence machine in human history. Let's learn how to make the best of it without losing ourselves.
Liam
van Schalkwyk
Brand Architect and Visual Storyteller
Liam van Schalkwyk has spent more than two decades working in design, building a through-the-line career across multi-award-winning agencies that spans brand, campaign, and content. He does not see himself only as a designer, but as a narrative builder, someone who creates work that does not just sell, but tells stories that land, linger, and carry meaning. He believes good design captures attention, while great design moves people, and that is the space he chooses to operate in. As the designer of Augmented Collaboration, he shaped the visual language, layout, and rhythm of the book, turning a year of global co-creation into a single cohesive experience on the page. Liam is also an author in his own right, with a deep focus on structure, flow, and meaning. He shares his life with his wife and is preparing to welcome his first child.
